Our Contact Details:

Name: Beyond Midwives Limited
Address: 9 Watkinson Street
L1 0AG

Phone: 0151 601 6555 Email:

1) The type of information we collect

We currently collect and process the following information:

  • Personal identifiers, contacts and characteristics (for example, name and contact details)
  • Medical and obstetric history
  • Current pregnancy information
  • Information about your baby (for example weight, feeding method)

2) How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you. However information may also be provided (with your consent) by:

  • GP (or representatives at a GP practice)
  • Community Midwives
  • Health Visitors
  • Any other relevant health professionals

We use the information that you have given us in order to contact you if necessary and with your consent. We also use the information to ensure that we are providing safe and effective care. Under the UK general data protection regulations (UKGDPR) the lawful basis we rely on for processing this information are:

  • Your consent – You are able to remove your consent at any time. You can do this by contacting Beyond Midwives Limited.
  • Legitimate interests – Where it is necessary to achieve our and others’ objectives as an organisation with reason. (As long as the information is used fairly and does not duly impact your rights). A few examples of when Beyond Midwives uses legitimate Interest in pursuit of our aims and objectives would be:
  • To send you communications through the post which we believe might be of interest to you. For example, information about our services – To personalise, enhance or modify and improve our services and communications to you – Conducting research to better understand Beyond Midwives clients and improve our services – To understand how people interact with our website and the effectiveness of our services

3) Your consent

Adults should be in control of their care and their consent is needed for decisions and actions designed to protect them. There must be clear justification where action is taken

without consent, such as lack of capacity or other legal or public interest justification. Where a person is not able to control the decision, they will still be included in decisions to the extent that they are able. Decisions made must respect the persons age, culture, beliefs, and lifestyle.

4) Cookies

Like many other websites, our website uses cookies. Cookie is a name for a small file, usually of letters and numbers, which is downloaded onto your device, like your computer, mobile phone or tablet when you visit a website. They let websites recognise your device so that the sites can work more efficiently, and also gather information about how you use the site. A Cookie, by itself, can’t be used to identify you.

How do we use Cookies?

We use Cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you come to our website and also allows us to improve the user experience.

The Cookies we use

We use the categorisation set out by the International Chamber of Commerce in their UK Cookie Guide. We use all four categories of Cookies:

  • Strictly necessary Cookies are essential for you to move around our website and use its features.
  • Performance Cookies collect anonymous information about how you use our site, like which pages are visited most.
  • Functionality Cookies collect anonymous information that remembers choices you make to improve your experience, like your text size or location. They may also be used to provide services you have asked for such as watching a video or commenting on a blog.
  • Targeting or Advertising Cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. As such if you visit the Beyond Midwives website you may then be more likely to see adverts about Beyond Midwives work on other websites as your browsing suggests that this is an area of interest.

5) Marketing

If you have visited our website or contacted us by email or online and you have given us permission, your contact details may be used to provide you with information about the work we do if we think this may be of interest to you.


We may from time to time send you a communication through the post. If you prefer not to hear from us this way, please get in contact and let us know by any of the contact details listed at the beginning of this privacy policy.


If you have contacted us about our services either for yourself or on behalf of someone else, we may contact you by phone, email or text in order to respond to you. If you have provided your prior consent, we may send you marketing communications by email. You may opt-out of such communications at any time by clicking the unsubscribe link at the end of our marketing emails.

Your Choices

Here at Beyond Midwives, we respect and value your choices. You have a choice whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us, you can opt-out at any time by contacting a member of the team at any of the contact details listed.

Beyond Midwives are committed to putting you in control of your data and you are free to change your marketing preferences at any time, including if you do not want to receive further contact in regard to marketing purposes.

6) How we store your personal data

We keep your information for no longer than is necessary for the purposes it was collected for. The length of time we keep your information for is determined upon our legal and operational considerations. For example, we are legally required to hold certain types of information to fulfil our statutory and regulatory obligations (e.g. Health and safety and tax/accounting purposes)

We review our retention periods on a regular basis and update our records of processing activities accordingly. We will then dispose of data by shredding and / or deleting data. If you would like to know more about how long we hold your personal information for – please email

7) Duties and Responsibilities

It is the responsibility of everyone who works at, or represents Beyond Midwives Ltd to ensure the safeguarding of personal information about anyone whom the company processes information. The company recognises the need for appropriate balance between openness and confidentiality when processing personal information.

The company recognises the need to share patient information with other health organisations and other agencies in a controlled manner, consistent with the appropriate legislation and other mandatory obligations. Beyond Midwives believes that accurate, timely and relevant information is essential to deliver the highest quality care. The company expects all individuals that have access to information that falls within the scope of this policy to ensure and promote the provision of this policy and any associated policies or procedures.

8) Main Provisions

Beyond Midwives Ltd will implement and maintain policies to control the release of non-confidential information through the Freedom of Information Act, and the appropriate sharing of client information with other agencies, taking into account relevant legislation.

9) UKGDPR Principles of Data Processing

Beyond Midwives Ltd recognises its responsibly to ensure compliance with the 6 key principles of the UK General Data Protection Regulations that personal data shall be:

  • Processed lawfully, fairly and in a transparent manner in relation to individuals
  • Collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes, further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be considered to be incompatible with the initial purposes
  • Adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed
  • Accurate and where necessary, kept up to date, every reasonable step must be taken to ensure that personal data that are inaccurate having regard to the purposes for which they are processed are erased or rectified without delay
  • Kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed. Personal data may be stored for longer periods in so far as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of appropriate technical and organisational measures required by the UKGDPR in order to safeguard the rights and freedoms of individuals
  • Processed in a manner that ensures appropriate security of the personal data, including protection of unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures

10) UKGDPR Individual Rights

Beyond Midwives Ltd acknowledges and recognises its responsibility to give effect, where necessary to the following 8 rights for individuals, namely the right to:

Under data protection law, you have rights including:

  • Be informed about the collection and use of personal information
  • Access Information which the company holds about individuals
  • Have inaccurate personal data rectified, or completed if incomplete
  • Have personal data erased
  • Restrict processing or suppression of their personal data
  • Data portability allowing individuals to obtain and reuse their personal data for their own purposes across different services
  • Object to the processing of their personal data in certain circumstances
  • Be informed if the company undertakes automated decisions making and profiling

You are not required to pay any charge for exercising you rights. If you make a request, we will respond to you within 1 month. Please contact us at the above contact details if you wish to make a request

11) How to complain

If you have concerns about our use of personal information, you can make a complaint to us at:

Beyond Midwives Limited

9 Watkinson Street
L1 0AG

Beyond Midwives Limited is also registered with the Information Commissioner’s Office (ICO). You can complain to the ICO if you are unhappy with how we have used your data. The ICO address is:

Information Commissioners Office

Wycliffe House

Water Lane

Helpline: 0303 123 1113 ICO Website:



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